Affected by the Spring Festival,excavator sales in February this year fell by 61%year-on-year,but they increased by 21%month-on-month.This is not the direction of the industry's downturn.In February of this year,compared with last year's Spring Festival in January,the sales of excavators showed a certain increase.Moreover,at the beginning of the new year,many construction machinery companies sang a good start,with orders all over the world.This beginning made the industry full of hope for this year.Therefore,in 2013,the recovery of the construction machinery industry is just around the corner.So,in 2013,how will the company develop?What path should it take?

　　Connect with the world and take the road of internationalization

　　This year,although there are planning policies for domestic downstream industry construction projects,so far,they are rare.In foreign countries,engineering projects in many countries are imperative,and the demand for construction machinery is only increasing.In addition,last year,the export situation of China's construction machinery has been good.In the face of foreign demand in the future,construction machinery is bound to show its ambitions and exports continue to grow.Overseas mergers and acquisitions,the establishment of factories abroad,and export products have been widespread in China's construction machinery enterprises,and the benefits have been substantial.Today,internationalization has become a trend,and integration with the world has taken an absolute advantage in market competition.

　　The two sessions proposed energy conservation and environmental protection

　　In addition to the theme of infrastructure investment,in addition to the main theme of the National Two Sessions,increasing efforts to manufacture energy-saving,low-carbon and environmentally-friendly products has also become the highlight of the conference.Jia Qinglin said at the meeting that we must take the promotion of ecological civilization construction as an important focal point for fulfilling our functions,and put forward positive suggestions such as setting the country’s“Twelfth Five-Year”energy consumption total binding index,which has received great attention from the CPC Central Committee and the State Council.adoption.On the 5th,the Ministry of Finance made the"Report on the Implementation of the Central and Local Budgets in 2012 and the Draft Central and Local Budgets in 2013"at the first meeting of the 12th National People's Congress.The arrangement of the main expenditure items in the central fiscal budget in 2013 showed that energy conservation and environmental protection expenditure was 210.127 billion yuan,an increase of 18.8%over the previous year's budget and an increase of 5.1%over the implementation of the previous year.The state's emphasis on energy conservation and environmental protection will encourage construction machinery enterprises to develop and manufacture energy-saving products.

　　Urbanization drives the development of construction machinery

　　After the"18th National Congress"was held,the central government's strategy for"new urbanization"became increasingly clear.According to relevant data analysis,for every additional urban residents,the city needs to invest 500,000 yuan in new fixed assets.And for every one percentage point increase in the urbanization rate,the rural population flowing into cities will increase by 13 million(calculated based on the national population of 1.3 billion),which will drive 6.6 trillion yuan in urban construction investment.Relevant economists said that urbanization is a new investment subject.In the two sessions,urbanization was once again emphasized.

　　After the reform and opening up,China’s urbanization rate rose from 19%to 51%last year.51%is the level of the United States in the 1920s and the level of Japan in the 1950s.Recently,Zhou Qiren,dean of the National Development Research Institute of Peking University,stated at the first Nobel Economist China Summit that China’s urbanization still has great potential.

　　For the development of the industry,following the pulse of the times and taking the latest trend is the guarantee for the survival and development of construction machinery enterprises.In the short time after the New Year,the two sessions and the successive policies have pointed out the way forward for construction machinery.